BRIEF
Create a visual guide for ages 7-9 to understand the positives and challenges of having dyslexia
Role: Art Director, Branding Designer, Creative Director
Client: Personal (Solo) project
CREATIVE STORY
Daisy Lex is the product of a vision, playfully and independently brought to life through characters, AR visualisations and asset creation. With a bigger team behind the concept, Daisy Lex would have more legs (no pun) to grow and be a strong product full of depth, deeper than the ocean. Daily Lex offers children a space to learn about dyslexia in an engaging way.
MORE COMING SOON…
Character development
All work © 2024 Mark Chivers, All Rights Reserved.