CREATIVE
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DUMBO: DOOH

BRIEF

Produce an exciting range of graphics for Disney’s Dumbo (2019) Digital Out Of Home screens

Role: Motion Graphics Artist
Client: Disney
Creative Agency: The Picture Production Company 

CREATIVE STORY

Inspired by the visual style of the movie, I created typographic treatments to build excitement for the upcoming film. By experimenting with various trailer cuts and character materials, I shone a light on to Dumbo – giving him a platform for performance in order to attract a wider audience into cinemas. The DOOH pieces were displayed on a bigger scale at Westfield’s shopping centre, as well as numerous other shopping centres across the UK.